Branding – Why is it required?

 Branding – Why is it required?

One of the most significant ingredients of the goodwill of a business house is its branding. It involves creating a unique image and identification of an organization that sets it apart from its competitors. A logo isn't just a logo, name or tagline but it is the perception that people have of a business enterprise. It's a powerful device which can create a lasting effect on customers and help construct a dedicated base.

There are several reasons why branding company is vital:

Differentiation: Branding facilitates a business house to emerge from the crowd of its competitors by creating a unique identification and personality. It assists in attracting new customers who are searching for something special or unique and maintaining old customers. Branding differentiates the enterprise and its products from competitors in a crowded marketplace.  A strong brand can help to establish a unique selling proposition that sets the company apart from others. This can help to attract customers who are looking for something different or unique.

Competitive Advantage and Reputation: An effective logo can help buyers easily to identify the products or services of a particular business enterprise, even if they are not labelled. It helps in brand awareness and makes it easier to identify them and gives an aggressive gain to the enterprise through supporting it to stand itself out from competitors’  crowd. Branding can provide a competitive edge in the marketplace. When a company has a strong brand image and reputation, it is more likely to attract customers away from competitors. This can help to increase market share and profitability.

Builds Trust and Credibility: A strong brand can help build trust and loyalty with customers, as they associate the logo with positive reviews, high quality, and reliability. Such association results in repeat business and allows for spreading advantageous word-of-mouth publicity of the products, organisation and its offerings. When people recognize and trust a brand, they are more likely to purchase products or services from that company repeatedly. A brand that is known for quality, reliability, and consistency is more likely to be trusted than a company that has not established a strong brand image.

Increases Brand Awareness and Value proposition:  A strong brand can speak an organization’s value proposition and help customers recognize what makes its services or products precise and precious. It assists the customers to make informed purchase decisions and sense assured in their desire. Bottom of Form

Branding can help increase brand awareness by creating a unique identity and image for the company. When people see the brand logo, name, or tagline, they associate it with the company. This helps to increase the visibility of the company and attract new customers.

Creates Brand Loyalty: A robust brand creates a loyal consumer base after they have high-level confidence in the quality. They can be repeat customers and propose the company brand to their buddies and family. This kind of loyalty helps in the speedy growth of brand recognition and attracts new clients. It creates an emotional connection with customers.  When customers have a positive experience with a brand, they are more likely to develop an emotional attachment to it. This can lead to increased loyalty and advocacy, which can help to increase sales and profitability.

Enhances marketing efforts: Branding can enhance marketing efforts by providing a cohesive and consistent message. When all marketing materials are aligned with the brand image and message, it helps to reinforce the brand and increase brand awareness. This helps increase sales and profitability.

Increases company value: A strong brand can increase the value of a company. When a company has a strong brand image and reputation, it is more attractive to investors and may command a higher valuation. This can help to increase shareholder value and create expansion opportunities.

Branding Helps in Ideal Manpower Recruitment and Retention: A strong brand can help in ideal manpower recruitment and retention. When a company has a positive reputation and image, it is more likely to attract and retain top talent. This can help to create a strong company culture and lead to increased productivity and profitability.

Provides a platform for expansion: Branding can provide a platform for expansion into new markets or product lines. When a company has a strong brand image and reputation, it can leverage that to enter new markets or introduce new products.

Role of a Brand Consultant

Branding is a time-consuming process and complicated process under which an eye-catching visual identity and a clear set of values for the products and services are required to be defined. To promote the brand, a Company should decide on a unique tone of voice for its marketing messages. Then, there are various choices to make the advertising strategies, to position the brand, and what it can do to stand out from the competition.

For successful branding, hiring a brand consultant is worth the investment. Since the reputed consultant has years of experience in crafting brand assets, he can guide business leaders towards the best possible choices for the business, and work with them on boosting awareness.

A brand consultant is essentially a strategic professional, hired to help build or optimize a brand. When a company’s visual identity, personality, or marketing efforts are failing to pack the right punch, brand consulting experts step in to diagnose the problem, and deliver results.

Simply put, a brand consultant or branding adviser is someone who can help the company define, enhance, and grow its reputation over time. These professionals provide fresh and impartial perspectives to eliminate common branding problems and inconsistencies. They develop strategic initiatives for brand growth.

While the exact work done by a branding consultant will depend on the company’s current goals and expectations, most of these advisers offer a wide range of services. They can either work on a solo basis or alongside the existing marketing and creative teams.

Crucially, one of the most important things any business should know about a branding consultant, is their services should always be tailored to their specific needs.

An efficient branding consultant starts the work by conducting extensive research on the ground realities of the business, competitors, its marketplace, audience, and goals, before drafting the conclusion for implementing strategies for success. He undertakes multi-tasking like Digital Marketing (SEO, SMO, paid ads and all), Graphic Designing, Video Editing, Content Writing (blogs, articles, emails, product descriptions, articles for press publications, content writing, Proofreading, defining Business Strategy, IT Services, Website Management, Academic writing, Podcast script writing, and advertorials etc. fully dedicated to the brand promotion. In this connection, the services of Nibdraft Digital Solutions can be undertaken.

The responsibilities and tasks of a branding consultant depend on several factors. Sometimes, companies hire brand consultants when they’re first bringing a new startup to life. In such circumstances, the consultant defines what the brand should be from day one.

If an organization does not have a clear brand identity yet, the consultant can assist with critical steps like conducting competitor analysis to help it determine what the USP is going to be, evaluating the target audience, and creating user personas.

Consultants can also assess the marketplace trends and offer suggestions on how the organization might be able to make the brand more effective.

Alternatively, branding consultants provide an excellent solution for optimizing a brand. If the existing identity isn’t as effective as it should be, a consultant can audit the current strategy, and determine what steps need to be taken to boost awareness and brand equity.

The main focus of a brand consultant remains mainly on delivering guidance backed by result-oriented research. This means they use data, insights, and market information to advise business leaders on the right steps to take with their brands.

However, this doesn’t mean all consultants are completely hands-off. Some of them can assist the Company to create brand assets and guidelines. The following duties can be expected from them.

·       Research

Consultants spend a lot of time on research. They can assess the target audience, help define a target market, and perform SWOT analyses of the competitors. They can also help to better understand the market and positioning.

·       Design

While a brand consultant might not create the design assets themselves, they can help to guide creative professionals. They may offer advice on what colours, shapes, and graphics to use in the logo, or how to build or improve the website.

·       Personality

A good brand consultant should be able to assist with developing the company’s tone of voice. They can look at the existing marketing campaigns in the industry and advise on how to adjust the messaging to reach the audience.

·       Planning

Good branding consultants strategically create “action plans” to help the organization create awareness, engagement, and recognition goals. They can even create step-by-step guides intended to help the marketing and creative teams.

·       Templates

Brand consultants assist to have building templates for critical brand components. For instance, they might help to develop brand guidelines or create templates for social media and email marketing campaigns.

Signs an organization needs a brand consulting expert

If an organization is looking at the job list of branding consultants and asking itself whether it might need someone similar to assist with the brand, that is not alone. Hiring a branding expert for the company is one of the best ways to make sure it is setting itself up for consistent growth.

When should a brand consultant be necessary for the business?

An organization should consider engaging a brand consultant when it finds:

· It is struggling to send the right message to the target audience.

· Its brand identity seems outdated, or it is trying to reach a new audience.

· It has recently made some significant changes to the organization.

· It is not achieving the right number of conversions, or growth is stagnant.

· It is introducing a new product line and wants it to have the right impact.

· It does not know how to differentiate itself from the competition.

What skills does a brand consultant have?

The kind of characteristics an organization should look for in its brand consultant may vary depending on what it wants to achieve. For instance, if it is specifically looking for a brand advisor to help it with its visual identity, it needs a specialist with a lot of graphic design and creative knowledge.

Some of the most common skills of a brand consultant may include:

·       Research skills

Brand consultants are research experts. They know where to look for insights into any given market or audience. Significantly, they know how to process the raw information they find,  into useful reports and guidance for teams.

·       Creativity

Naturally innovative, brand consultants know how to think outside of the box and explore different ideas to make the business stand out. They can give new ideas on how to present the business the management might not have considered on their own.

·       Listening skills

Although brand consultants are excellent at giving advice, they also know how to listen and take unique requirements and goals into account. The Consultants who are deemed the best will consistently customize their strategic recommendations based on the knowledge they acquire.

·       Leadership

A good strategic brand consultant will know how to guide the other team members to achieve the right results with the branding campaigns. They can motivate and inspire, as well as ensure everyone in the team stays on the same page.

·       Adaptability

Brand consultants are adaptable. To ensure that the companies they collaborate with remain competitive, they keep a close eye on the latest trends in each industry. Furthermore, they are capable of identifying when there is a requirement for a shift in branding strategies.

Branding Services

Whenever there is talk of a “brand,” there is mention of popular global brands like Amazon, Nike, Coke, etc. However, there is more to branding than spending millions of dollars to create global recognition for a brand like these large companies.

In the present era of connectivity, individuals are constantly inundated with a plethora of businesses, products, services, promotional messages, and advertisements through virtually every channel.

On a name for a new product, service or logo, an organization is required to create a differentiator from the competitors. Branding is about understanding the attributes that the target audience appreciates in a business and blending the business values and personality with these attributes. The idea is to project what the business is all about in a way that would connect with the target audience.

Branding services include:

·        Business, product or service name selection

· Develop brand identity usage guidelines

·        Brand messaging statements

·        Brand marketing and promotion strategy

·        Developing marketing collaterals

·        Presentation design

·        Customer persona development

·        Logo design

·        Brochure and stationery design

·        Vision and mission statements

·        Packaging and product design

·        Website design and development

·        Email and landing page design

Branding Specialists

A Branding expert who oversees a company's brand is commonly known as a branding specialist. Their primary responsibility is to devise plans to launch and advertise products and to increase a company's overall visibility. Typically, brand specialists work alongside a marketing team to guarantee that branding endeavours align with the company's objectives. They can either be employed by a single company or work for advertising or marketing agencies that develop branding campaigns for multiple clients.

The role of a branding specialist is to create branding strategies that can enhance a company's reputation and visibility. They play a vital role in ensuring that branding campaigns are coherent, appealing, and fruitful. Nibdraft Digital Solutions provides all such services at very nominal fee.

Their job duties might include:

·      As a branding specialist, developing brand strategies for the entire company and creating campaigns for individual products.

·       Assessing the branding needs of products and campaigns,

·       Conducting research and analysis of market data to identify opportunities to expand the audience.

·       Gathering customer feedback and data to continuously improve the branding strategies of the company and its products.

·       Overseeing the staff implementing their strategies

·       Assessing and adapting branding strategies as necessary

·   Collaborating with marketing, advertising, and creative teams to ensure alignment of content and objectives.

·       Improving the customer's experience

·       To effectively handle content and facilitate information exchange between different departments,

·       Branding specialists may guide a range of aspects such as product packaging, web design, marketing copy, logos, advertisements, and visuals.

·       Depending on the company, a branding specialist may either focus solely on one product or label or be responsible for the entire organization's brand portfolio.

·       Those employed by marketing agencies may oversee multiple clients' brands simultaneously.

·       Branding specialists must possess the expertise to develop innovative branding campaigns and monitor their effectiveness. Key skills for success in this role include creativity, as brand specialists must be able to generate new and distinctive ideas that differentiate their brand from competitors. They are also skilled at producing engaging text and visuals that capture attention.

Branding specialists working for large companies with many brands might focus on just one product or label. Others are responsible for an entire organization's products and brand. Those working for marketing firms might oversee many clients' brands simultaneously. Nibdraft Digital Solutions undertake such services through the single-window facility.

Brand specialists require the skills to create innovative branding campaigns and track their efficacy. These skills include

Creativity: Branding specialists have the imagination to produce new ideas that set their brand apart from the competition. They also create attention-getting text and visuals.

Communication: Branding specialists have the written and verbal communication skills to deliver their ideas and directions to colleagues and managers. They can also influence potential customers through their persuasive communication skills.

Analytical: Branding specialists use data and industry trends to guide their branding decisions. The information is analysed to identify the most effective branding strategies for the company.

Branding specialists possess excellent organizational skills, allowing them to efficiently manage multiple departments and content types, as well as their time and budgets.

With their proficiency in various computer programs, digital tools, and social media platforms, brand strategists conduct research, monitor data and trends, and create digital campaigns. They are also responsible for making critical decisions regarding the wording, visuals, and messaging used to promote a brand, weighing input and requests from various departments and managers to determine which to prioritize.

Branding specialist education requirements

Branding specialists generally hold a bachelor's degree in fields such as marketing, brand management, advertising, or business. To gain practical experience, they may undertake internships in marketing, advertising, or communications departments following graduation. Before applying for brand specialist roles, they usually spend at least a couple of years in an entry-level position, such as a customer service representative or sales associate. Nibdraft Digital Solutions has an excellent team to work with versatile jobs with 24X7 dedication.

Branding specialists can opt to obtain voluntary certifications, which can enhance their knowledge and provide a competitive advantage while applying for jobs. These certifications include Certified Brand Strategist from The Brand Establishment, which involves five months of training, passing an exam and peer review; Certified Brand Manager from the Association of International Product Marketing and Management, which necessitates the completion of a course and passing an exam; and Certified Professional Sales Person from the National Association of Sales Professionals, which involves completing a six-week course and passing an exam. Additionally, some employers mandate advanced degrees such as a master's in branding, marketing, or business administration for candidates.

These credentials can increase job and earning opportunities in a competitive market.

Job Outlook

Brand specialist jobs are in demand as companies try to gain advantages over their competition. The Bureau of Labour Statistics predicts marketing, promotional and advertising roles, such as brand specialist, to grow 10% between 2020 and 2030. Professionals retiring from active employment and companies' growing emphasis on branding and marketing efforts are driving job openings. The demand for brand specialists is expected to be especially high in industries that require experts to develop digital campaigns that effectively engage customers via social media and websites.

As branding specialists gain experience and achieve job success, they can progress to more advanced roles, including management positions like a brand manager or marketing manager. At the senior level, job titles may include marketing director, senior marketing manager, or vice president of marketing.

Conclusion:

Overall, branding is important for companies because it can help create a strong and memorable identity, differentiate them from competitors, build trust and loyalty with customers, and create a competitive advantage in the marketplace.

Branding helps to establish a unique identity and image for the company, builds trust and credibility, increases brand awareness, creates brand loyalty, differentiates from competitors, provides a competitive edge, enhances marketing efforts, increases company value, helps with employee recruitment and retention, provides a platform for expansion, and creates an emotional connection with customers. By investing in branding, companies can create a lasting impression on customers.

 

Be Independent (आत्म निर्भर बनो। )

आर्य समाज के संस्थापक स्वामी दयानंद सरस्वती मुंबई में आर्य समाज मंदिर में प्रवचन कर रहे थे। प्रवचन के बाद एक व्यवसायी ने स्वामी जी को प्रणाम किया तथा अपने दस वर्षीय पुत्र को आर्शीवाद देने के लिए प्रार्थना की।

स्वामी जी ने उसके पुत्र से पूछा, ’’बेटा, अपना काम स्वयं करते हो या नौकर से करवाते हो?’’ उसने विनम्रतापूर्वक कहा, ’’माता-पिता मुझे कोई कार्य करने ही नहीं देते, नौकर से करवाते हैं।’’ स्वामी जी ने उसे समझाया, ’’ आज से अपना कार्य स्वयं करने का संकल्प लो। प्रातः काल सूर्योदय से पहले शैया त्यागकर मुंह-हाथ धोकर सबसे पहले अपने माता-पिता को प्रणाम करो। नौकर पर निर्भर रहने से तुम आलसी बन जाओगे। जो कार्य स्वयं न कर सको, उसके लिए दूसरों लोगों से सहायता लो।’’

स्वामी जी ने फिर उसके पिता की ओर देखकर कहा, ’’तुम धनिक लोग अपने बच्चों को आलसी बनाने के अपराधी हो। बच्चों को स्वयं कार्य करने दो। तभी वे आत्मनिर्भर बन सकेंगे। स्वामी जी के प्रेरणादायक, कल्याणकारी उपदेश सुनकर पिता-पुत्र उनके सामने नतमस्तक हो गये।

-दैनिक अमर उजाला से साभार संकलित

Be Happy – Transcend Your Poverty Consciousness Forever.

We know that everything has its wonders, even darkness and silence. After every night, there is a day. At the end of a tunnel, you usually find a ray of light. If for some reason, you find yourself to be in mid of many troubles, that does not mean that those troubles will remain always there. Sometime, troubles make you aware of the circumstances why they have come about, if they are there in result of your wrong decisions and/or you have mismatched your resources with your targets.

Similarly, poverty is a choice that we make everyday without our active knowledge.  It's the choice to be uncreative, feel limited in resources, thinking inside the box, smaller than life, deeply powerless, incapable of receiving love, and not believing that anything is possible.  Poverty thinking is a disease and an unconscious choice that is based in the ignorance of our true power.  This unawareness is the one deciding factor as to whether someone continues to remain broke and struggling for another year, or starts to shift their energy into receiving a new source of income next week.

The moment you choose to believe in any poverty based thought, you start thinking more small, limited and negative thoughts about life.  It has a snowball affect to it, where you begin to attract more limiting thoughts based in that misunderstanding.  When negative thinking becomes your habit, you begin to invent thoughts that support your old poverty minded thoughts.  The repetitive cycle of poverty thinking is a social disease that festers and feeds upon itself. 

Every time we identify with the poverty mindset in other person who thinks there is "not enough", we slowly inherit and mirror their disease.  By accepting the limiting beliefs of others, we forget our original abundant nature, and stop realizing who we really are, are all-powerful beings.  The moment we can understand the foundational lie that poverty is based upon, and take full responsibility for the suffering we are creating through our choices, then we can begin choosing a new path and acting from a new mindset to create a new world.

It's good to know that poverty thinking is not our original nature. Our real inherent nature has no boundaries or limitations on what is possible and what isn't. This original abundant mind is something we were born with, and is rooted in knowing that we are all absolutely loved, free and totally abundant.  Poverty consciousness is a limiting mindset that was inherited by your community in order to be accepted, fit in, and welcomed into the social norm. We often would rather be accepted by others than seen as an outcast who is believing they are bigger, better and richer.  If your friends, family and community never had any poverty thoughts on any level, you wouldn't have it either.  You would only know how to be creative in ways where you'd think anything is possible, and know deep down that abundance was your birthright.

When I connect with people who are struggling financially, I always find there is one thing they have in common. They all continuously choose to support their old limiting thoughts and negative beliefs around money.  Rather than actually doing something radically different and exciting to move through them, people live and hide underneath their excuses.  They become cowards to discovering their real power, hiding behind their pride, rather than revealing and healing their feelings of fear, self-judgment and financial intolerance. Each time their mind unconsciously creates this pattern of choosing a desperate needy response to life.  The habit becomes so natural that they have to something very radical to alleviate this perpetual addictive state of financial frustration.  They have to accept the fact that they are following their old excuses, and now choosing to live a life that is continuously moving through the fear.

Remember, the impoverished mindset is one that continuously resists fear, controlling the emotions and creating distractions so they do not have to feel their fear.  This type of controlling energy tends to say NO to life, denying new ideas, opportunities and people.  It abides in a feeling there is never enough to go around, and we must compete, suck it up, and live a life of compromise if we are to survive.  It thinks you must stick to doing your duty, live in obligations, always work hard, struggle to survive, and not think too big just so we don't upset others.  It's in this very uncreative approach to life that people escape from their true power and get to be irresponsible for their real life purpose which is to know themselves. 

Poverty thinking is the one disease that can completely destroy the great potential of love and joy your life contains.  People continue choosing to play small, helpless, lazy, abandoned, unloved and unwanted because there's nothing they can do about it and it is their "destiny".  It's actually a very selfish self absorbed way to live, never considering how to help out others, and thinking only of yourself and how your desires, wants and needs are not quite fully met.  Poverty consciousness is perhaps the most unconscious, self destructive and addictive pattern that people have which will ruin their chances at enjoying their life. 

The poverty mindset can be brilliant in the way that it will rationalize things, thinking that by consuming fewer resources we are thus helping the world out and saving our planet.  By spending less money we become wealthier and less dependant on money or the world for our survival.  Of course, there is a grain of truth in everything, and the best path is to create a world of total sustainability within a conscious loving lifestyle.  Yet the intention of holding back out of fear and not fully honoring your true power is the greatest loss of all.  If you're constantly holding tight onto money, you're creating struggle and strive within yourself and always feeling that you don't have enough.  This manifests in many forms, one will show up as your inability to contribute your full unlimited unbounded joy into your community. You cannot show up for a wild free abundant loving life purpose if you are holding tight onto anything and living in fear on any level. 

The feeling of being poor is so terrifying for some people that every thought and action becomes about avoiding that experience. Many people in this world choose to become insanely rich based out of their deepest fear of being broke.  This avoidance however morphs into another type of poverty consciousness, as it never allows the mind to relax and rest into its divine original nature.  Any type of non-relaxed fear based thinking is going to have a feeling of poverty connected to it on some level.  Be aware that poverty consciousness is a very sneaky beast and it can show up in your life in a large variety of forms.  It may be as obvious as feeling you don't have enough money to pay your rent each month, the paranoia that someone may rip you off, the idea that there is only one soul mate in the world for you, or the idea that you have to eat everything on your dinner plate, even if you are not hungry.  Just know that if any thought is formed out of fear, it is based in some level of poverty thinking.

The first step to transcending poverty consciousness is to find out exactly where it is showing up in your life and in your thinking.  It is only through the awareness of these negative thoughts that you can liberate your mind from repeating them.  The moment a limiting thought flows through the brain you must step back from it, see it from a distance, and don't emotionally buy into the story that accompanies it.  When you are able to identify exactly where, when and how you emotionally fall into your poverty stricken belief system, then you have a chance at moving beyond it.   Yet, you must keep a very close watchful eye on poverty thinking if you're ever going to get beyond it.  When you can see how you justify being stuck, poor, or happily struggling then you'll be able to find a way to invent a new story about how good it feels to no longer live in a world filled with excuses. 

People often tell themselves that its easier to remain stuck in just having enough to survive, than to own up to the fact that they are a super powerful manifesting being who can have anything they desire.  If they owned that empowering thought, it would either mean their whole life was some sort of failure or they were a completely stupid and ignorant person.  So people make up all sorts of wonderful "feel good" stories about their poverty, saying that it is more holy to be poor, or its not ok to take "too much" and this takes up their energy for remembering we have an infinite supply of creativity, love, energy and consciousness available.  These are the ingredients which actually create money! 

 Living in poverty consciousness is living a lie, based in deep denial to knowing the magical manifesting potential energy inside you.  The consequences for continuing to believe in such a deep misunderstanding are the experiences of struggle, pain, desperation, and lack.  The more money you feel you don't have the more busy you become to fulfill this need.  Poverty thinking creates an energetic distraction from knowing your intimate connection with the source. The mind is obsessed with being right, and for it to admit how its choosing each day to remain stuck manifesting more poverty stricken situations, would completely destroy it.

No matter how rich or poor you are (even if you're a gazillionaire) the ego/mind will be addicted to wanting more.  It will always tell you that you need more and no matter how hard you try, you can never completely satisfy the demanding desiring ego. Its purpose is wanting, wanting, wanting and wanting more wanting!  This incessant wanting creates the feeling of poverty.  So it is important to remember that our ego is not designed to know what true satisfaction is, this is the purpose of the soul and discovering your spiritual nature.  The mind doesn't have the time to be curious about this divinity inside you.  It wants you to believe it is a lie, and that you need more stuff if you ever want to be happy. This lie that more things equals a better life is very deep, and if accepted over time it may cause you to lose sight of your source of true happiness, which is in your life purpose and spiritual nature.

To completely break away from poverty consciousness you simply have to commit your life to a new way of being.  You have to totally retrain your brain to believe that anything is possible.   Perhaps the most hidden secret to transcending poverty consciousness is also the most powerful one which is this.  Ultimately, when we can truly relax into the core of our worst feelings of poverty, the peace found in that relaxation contains an unstoppable resource of abundance, love, healing and creativity inside it.  It is only through facing our fear that we can be released from it.  What happens this is we find a state of total emptiness inside that also contains our greatest fullness.  We do nothing and merge with everything. 

It comes down to dropping out of the head and into our heart, that we finally relax, and discover the natural state of abundance inside.  The heart contains the greatest freedom that is truly freeing and life enriching.  The feeling of great abundance naturally comes when you live from the heart and abide in feelings of gratitude that are already there. Check it out and see for yourself!  Imagine what would your week be like if you lived from your heart, and only practiced gratitude for the life you already have?  It is first through accepting the idea that you are enough that can later manifest into the experience of having enough.  If you're thinking for one minute about what you don't have, it means you've missed 60 seconds of feeling loved, rich, and abundant about what you do have.

Poverty thinking is a cheap way of getting scraps of love, which ultimately end up costing everyone in the end. It can be very enticing to stay in as other people around you don't want to leave their habits, and thus will give you tons of extra sympathy when you're broke and struggling in the dirt with them. It is all about believing in the lie that you are not an all powerful manifesting being that creates all suffering.  This lie is the greatest sin one can ever make.  It is the original missed mark of mankind, and is causing you to miss out on the deep source of joy that is at the core of your being. You need to revamp your attitude and mould it towards becoming a rich person as to how you would deal with yourself, others and judicious treatment of your resources without being jealous with other’s progress. You need to learn how the other one got success while you had the same set of circumstances around you. If you lack something, you must try to gain that and you will transcend your poverty consciousness soon.

Be Happy – Transcend Your  Poverty Consciousness Forever.  

Be Happy – Gain Knowledge From Every Source.

Every one of us may need sufficient resources of earning to meet the basic needs like food, clothing and house to live in. After meeting basic needs, we take one step further and try to meet our social needs like maintaining our social network including contacts with our relatives, friends, clients etc through regular communications and exchanges. Thereafter, we come back to ourselves and organize for leading some luxurious life. In all these stages, finance works a lot. For that, we need expertise and resources. Nothing else, we just need to restore the memory of what we already know and how we can organize them in appropriate way.

We know that money cannot buy happiness, but we forget it easily in a consumer society when we see an attractive advertisement of a car, a computer and something else on our television screen or somewhere else exciting us for more spending and getting new and newer things for our enjoyments. As soon as it happens, we take up every step to gather affluence whether it is genuine or not.

We know that satisfaction simply is not for sale. The people, for whom money is a priority in life, tend to experience an unusual degree of anxiety and depression as well as a lower overall level of well-being. Why so? With good accumulation of money, we can ensure better medical treatment, better nutrients to keep ourselves healthy.

The demand of designer clothes, cell phones, SUVs, mutual funds-modern materialism seems the enemy of all. Advertising screams out insatiable consumption. Movies and television blast us with images of runaway wealth, instilling the notion that too much is never enough. The cycle of work and spend is sapping away all that matters in life. And prosperity continues to increase: we have more stuff each passing year.

People today find that the things they're buying and turning to are not fulfilling. Each person needs to be materially secure, of course. The cycle of consumption leaves us with an unlaced craving for transcendence. For some, consumerism is the new opiate. We are becoming so frantically time-stressed as to be close to losing our minds, while cell phones and laptops and similar devices are cited to represent the assumption that today there is never a moment away from the demands of job, kids, and stuff.

To the extent people are stressed for time, often it is the pursuit of the material that causes the condition. Wanting a 4,000-square-foot house with a three-car garage and two SUVs forces you to take on a huge mortgage and accept long commutes.

Then you find that you're rarely in the house because you are working to pay off the monthly note, or stuck on the freeway trying to get home. It would not be difficult to trade back some of this material superfluity for time and a less stressful day. In pursuit of materialism, some people still value "extrinsic goals" like money, fame and beauty.

Such people are not only more depressed, but also indicate more behavioral problems and physical discomfort, as well as scoring lower on measures of vitality and self-actualization. While not every study has investigated the full list of effects, the pattern that emerges from the research project as a whole is remarkably consistent. They encourage to try to strike it rich, but the more we seek satisfactions in material goods, the less we find them there.The satisfaction has a short half-life; it's very fleeting.

Moreover, the detrimental effect of extrinsic goals seems to hold regardless of age or even level of income: A preoccupation with money bodes ill regardless of how much money one already has. The effects also appear not to be limited to any one culture. The fact that pursuing wealth is psychologically unhelpful and often destructive comes through very strongly in every culture.

Money or affluence, per se, does not necessarily result in an unsatisfying life. Problems are primarily associated with living a life where that's your focus. Nevertheless, the negative psychological picture does seem to be associated with the extent to which people believe they are already on the way to attaining extrinsic goals. A study surveyed about 300 youths, some in the United States and some in Russia. In both countries, lower levels of mental health were found not only in people who wanted to make a lot of money but also in those who thought they were likely to succeed at it.

Another study found that college students who were already relatively high in the attainment of appearance, financial success and popularity were nevertheless lower in well-being and self-esteem. Those who aspired to affluence also had more transient relationships, watched more television and were more likely to use cigarettes, alcohol and other drugs than were those who placed less emphasis on extrinsic goals. They do not have self confidence to accomplish any target. They wish to achieve success through unethical means.

Apart from its obvious implications for a culture that thrives on material gain, this whole line of research raises questions about the proclivity of some psychologists to analyze the dynamics of what is often called goal-directed behavior while, in effect, ignoring the nature of the goal. It reiterates homespun advice to follow one's dream, whatever it may be.

It is also known that neither income nor attraction is strongly correlated with a sense of well-being.  The sense of well-being correlates with our mental status. But what about our mental status? If that does not stand well, the physical health may not go on intact. A good emotional life maintains better health overall. For upkeep of your emotional health, pursuing goals that reflect genuine human needs, like wanting to feel connected to others, turns out to be more psychologically beneficial than spending one's life trying to impress others or to accumulate trendy clothes, fancy gizmos and the money to keep buying them.

Some parents provide excessive money to their children as a token of their love but do not attend them psychologically because of lack of time due to their professional/commercial/social and/or other engagements. When parents are cold and controlling, their children apparently focus on attaining security and a sense of worth through external sources.

This seems consistent with anecdotal accounts of very wealthy men who grew up in troubled homes. Such stories are sometimes cited as evidence that they made the best of a bad thing, turning out well despite or because of their unhappy childhoods. The problem with this interpretation is that they may not have turned out so well after all. They just turned out wealthy.

It is not entirely clear why a poor psychological profile would go hand-in-hand with a quest for extrinsic goals. It may be that unhappy people are more likely than others to chase after money and fame. Conversely, the very act of chasing after money and fame may reduce one's sense of well-being, perhaps because it makes you ignore the goals that could lead you to have more satisfying experiences. Yet another possibility is that extrinsic goals and poorer psychological health are symptoms of something else that is amiss.

We may need more thoughts tease apart cause and effect between mental peace and affluence. Young adults whose parents were divorced or separated demonstrated higher levels of both material values and compulsive buying. This suggests that such people use material objects as surrogates for absent parents. But it has also been experienced that the people who are more materialistic tend to be unhappy with their lives. This effect may be moderated or even eliminated for those who have close caring relationships.

Now, we may see how we can gain a balance between our emotional life and materialism. Undoubtedly, money, or we say affluence, plays an important role in organizing ourselves to meet our basic, social and other needs, including our emotional attainments too. But it is required to be handled carefully. There is one story narrated by Mr.Deepak Chopra, which tells us the importance of knowledge. I quote it in his words to spread his message.

Once upon a time in a faraway land, a young man went to the forest and said to his spiritual master, “I want to have unlimited wealth, and with that unlimited wealth, I want to help and heal the world. Will you please tell me the secret to creating affluence?”

And the spiritual master replied, “There are two Goddesses that reside in the heart of every human being. Everybody is deeply in love with these supreme beings. But there is a certain secret that you need to know, and I will tell you what it is.

“Although you love both Goddesses, you must pay more attention to one of them. She is the Goddess of Knowledge, and her name is Sarasvati. Pursue her, love her, and give her your attention. The other Goddess, whose name is Lakshmi, is the Goddess of Wealth. When you pay more attention to Sarasvati, Lakshmi will become extremely jealous and pay more attention to you. The more you seek the Goddess of Knowledge, the more the Goddess of Wealth will seek you. She will follow you wherever you go and never leave you. And the wealth you desire will be yours forever”.

There is power in knowledge, thinking, desire and spirit. And this power is within you and that is the key to creating affluence to make happy

Be Happy – Gain Knowledge From Every Source.