Getting into any business requires you to do one thing – sell something. It’s not just about businesses though; even if you are just working for an employee, you are selling our talent and your skills.
The best profits come in when you are able to sell things in the right way and you are able to fetch the consideration more than what you invested for bringing about that product or services.
I may suggest to you that if you are trying to sell anything to anyone, you can streamline the whole process into just seven important requirements. If you use them in the right amount and at the right time, you are certain to sell anything to anyone, probably even a refrigerator to an Eskimo!
1 – Making the Right Background.
Setting up for the sale is the most important. If you are able to pep your potential customer up to their maximum, they will not be able to wait till they buy from you. Sell Yourself, Use a Great Story. Everyone loves stories. Only, adults love stories that have emotions and ring true. Use them to become a master salesperson.
It is a highly competitive world we live in, and we can say that again without sounding clichéd. Even as you are creating your sales page, you are at a loss to decide what to put on this page so that it does not look as though it is merely ripped off from your competitors. You are always on the lookout to find something special to put on your sales page that will make the people sit up and take notice of it.
Now, what better can work for that than a great story? If you could weave in a story of how you came up with the product or how you started the business, it could add great human factor to the sales page.
Do not think that you do not have a story. Everyone has. You just have to dig it out. Was there some impediment in coming up with this product? Probably you almost never made it. That is a story. Or maybe you got a single jolt of inspiration that suddenly put the idea of building this product and getting into this business in your head. That is another great idea for a story. Or you could tell – and this would be to your great advantage – how your product made a big difference to someone, maybe even changing their lives for the better. Maybe you could even get a testimonial from them with their picture and signature and put it up on the sales page. Such things do work wonderfully; there is no question about that.
Testimonials are also stories. They are stories of how other people used your product and what happened when they did that. The major plus point about testimonials is that they are said by someone else and hence they strike a better chord with the readers. In any case, stories work, whether they are your own or your users’ testimonials.
But remember that the language of the story is very important. A good story written in a bad language does not appeal to anyone. You can make efforts yourself or seek some assistance from some professional writers. In the media world they would say, “This is what really sells!”
2 – Making Your Product is Important for the target people.
People will not buy things that are not important to them. So, you need to harp on your product’s utility. Go all over town telling how undeniably useful your product is, and a lot more people will be interested in it.
People will not purchase things on a whim. Everyone has become quite conscious about money, especially because of the recent economic problems that the world has seen. But it is still a good time to start business. People have money, but they are only more cautious about spending it. The frivolous spending habits of people that we saw about three years ago have toned down miserably. But people are people, they will start spending frivolously again, but until then you have to make them see why they should buy something from you.
You can do this by making people understand why they should buy your product, and that becomes your second requirement of making successful sales.
Whatever your sales pitch is – the sales page, a television commercial, a magazine or a newspaper advertisement – the focus should be on what the product can do for the people. You have to tell them what benefits they can get out of them and the more succinct you are about them, the better it will be. Let people know what their money will give them.
When people are convinced that they are spending their money on something useful, they will not mind spending the money. It should be something that spells real utility to them.
You must know that people do not see things that you do not tell them. Now, you might be selling a steam iron, but until and unless you actually outline the advantages of getting a steam iron, people will not think of buying. People will not buy it just because it exists. However, if you could make a bulleted list of its benefits and advertise that on your sales page or even in the mall where it is sold, you will find people buying it. You can actually hear people saying things like, “Jane, this seems to be a good thing. See, I will not have to bend when I iron clothes at home.” “Yes, Karla, and it does not require much power too.” People talk themselves into buying things when the benefits of it are outlined. They almost convince themselves to make the purchase.
Similarly, some more suggestions to enhance your income by effective selling are in my next post.
Be Happy – Enhance Your Income By Effective Selling.